Greg Nathan

No-one understands what it takes to succeed in franchising like Greg Nathan. Greg has been a business psychologist for 37 years and is Founder of the highly respected Franchise Relationships Institute. His unique insights into how franchisees and franchisors can maximize their success comes from his extensive research, and practical work, with over 500 franchise brands and over 40,000 franchisees. Greg is author of several best-selling franchising books including Profitable Partnerships, and developer of many influential franchising models such as The Franchise E-Factor. He has also been the recipient of numerous awards for his contribution to the global franchising sector, including the 2018 IFA Crystal Compass Award, and induction into the Australian Franchise Hall of Fame. Greg's enthusiasm for franchising, and his balanced, down-to-earth approach, come from his deep respect for small business owners, and his experience as a successful multi-unit franchisee and senior franchisor executive for one of Australia's iconic franchise brands.