Troy Franklin

Troy has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry including F&B, retail and services. Troy's experience spans across more than 70 countries and multiple regions including extensive experience in the Asia Pacific Region and across the Indian Sub-Continent, Europe, the Middle East and parts of Africa.

Since 2014 Troy has been a Partner & Director of World Franchise Associates (WFA). Since joining WFA Troy has been instrumental in helping WFA expand into the Asia Pacific Region and in guiding the company and launching new programs and initiatives. Troy has also played a key role in recruiting new clients and in supporting existing WFA clients with their international development initiatives worldwide. Troy has spoken at leading franchise expos and events internationally and his broad experience and exposure lends itself to his presentation topics which are founded on his real-world experience.

Every Friday for an hour, we host these virtual sessions to provide critical information specific to the franchise industry about the rapidly changing business and the environment and how India is a vast land of opportunities for the foreign players.